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Tel Aviv, Israel
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Tel Aviv, Israel
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Why you are in business
to maximize benefit rather than maximize profit

Meet the mission

Clearly defining your mission, using a theory of change to help determine your direction, and developing metrics to measure your progress.
What your business offers
is a product or service that creates a better world

Depth of impact

Your product of service helps people and/or the planet thrive, often through the introduction of a new innovation.

Scale of Impact

Your product of service is designed to scale to larger regions, often through industry collaboration, partnerships, open-sourcing, franchising or other models of dissemination that help you expand your positive impact.
How you run your business
creates a positive impact on people and the planet

Exceptional work environment

Environments that are fun, inspiring and an evolutionary leap beyond the beige cubicle.

Empowered employees

Autonomy, servant leadership, generous benefits, constant learning, and hiring based on strengths, shared values and a passion for the mission.

Everyone Wins

Care and concern for customers, suppliers, distributors, investors, and the community.

Earth friendly office

Choosing eco friendly supplies and suppliers and minimizing waste, water and carbon-based energy.

Eco Design

Designing your products, services and manufacturing processes to be carbon-neutral, zero waste, and non-toxic.

Replenish the planet

Using your business as a platform to spread environmental awareness and to support environmental causes
Creation story
Think Good, Speak Good, Do Good

Businesswoman and philanthropist Shari Arison, owner of the Arison Group, has always been passionate about catalyzing positive change in the world. Believing that humanity must preserve the abundance of existing fresh water, she established Miya as part of Arison Investments, the business arm of Arison Group, which operates in 40 countries across five continents. Miya is a global leader in urban water efficiency, optimizing water distribution systems and connecting millions of people to the system.

“Think Good, Speak Good, Do Good” is Ms. Arison’s motto to describe her goal of values-based business. She has been acknowledged for her global achievements, including multiple inclusions on Forbes World’s Most Powerful Women list and her ranking as number two on Forbes World’s Greenest Billionaires list. She also received an honorary doctorate of humane letters from by George Mason University, recognizing her work in promoting a practical approach to values-based leadership.

The Water Challenge

“Imagine that you run a company that sells bottled water. You spend lots of money, and use lots of energy, pumping the water out of the ground, purifying it and transporting it for sale. Then, one day, you discover that a large number of bottles never make it to the stores. They are falling through holes in the truck. Wouldn’t you want to know what could be done about it? Wouldn’t you be crazy to allow the situation to continue? Well, that’s what’s happening with many water utilities.”
– (David Bornstein, The New York Times)

More than a third of the world’s drinking water is lost from urban water supply systems. There is no other industry in the world that allows itself to lose 30% of its product and consider this acceptable, yet the water industry has done so for years. Enough clean water to fill two million Olympic-sized swimming pools every year is lost due to inefficiency.

One major challenge for water utilities is high levels of water loss due to physical losses (leaking pipes) and commercial losses (water theft or lack of proper billing). The difference between the amount of water put into the distribution system and the amount that reaches customers is called non-revenue water (NRW). High NRW levels lead to increased operating costs, reduced revenues and poor customer service.

Why is this situation such a huge problem?

– Water shortages will affect 1/3 of the population by 2025. Water prices are increasing while availability is decreasing.

– Cities are growing rapidly – by 2050, over 2/3 of the world’s population will live in cities. These people have the least access to alternative water sources, yet cities are letting water flow silently right out from under them.

– Urban water networks are old and unable to answer to growing demand. Utilities claim they need their income for day-to-day maintenance, yet losses are causing them to lose money around the clock.

Miya Tackles the Water Efficiency Challenge

Miya decided to tackle the challenge of finding a cost-effective, holistic answer to the problems created by inefficient urban water systems.

“What distinguishes [Miya’s] work is its whole system approach: it looks at a water system the way a doctor looks at the body’s circulatory system … Water systems are counterintuitive. It’s commonly thought that water leakage can be solved simply by replacing the worst pipes, but that’s usually just a short-term fix”
– (David Bornstein, The New York Times)

Miya’s solution involves a four-step approach:

Stage 1 – In-depth Analysis of the City’s Water System – Understanding the current network situation, and compiling a detailed report of findings, which includes a water balance and conducting a problem analysis.

Stage 2 – Planning Strategy and Financing; Developing Financial Model – Using the information gathered in stage 1 to produce a work plan and in-depth financial analysis to maximize the client’s return on investment.

Stage 3 – Implementation of the Plan – Putting the strategy into action using a full range of cutting-edge technologies for active leakage control, advanced pressure and meter management and the implementation of network management software. This stage includes constant revisions and updates to the plan based on real-time data in the field to ensure everything is correctly prioritized and the project remains cost-effective.

Stage 4 – Maintenance – Throughout the project, Miya trains and certifies utility management and staff to create skilled efficiency teams. The maintenance stage concentrates on developing practices to ensure the sustainability of achieved targets.

Good for Business, Customers and the Environment

Here’s how we’re saving water and reaping additional benefits:

1. Improved service including: 24/7 water supply, better water pressure, an expanded distribution network, and more local jobs.

2. Saved energy by using fewer chemicals to treat water, saved coastal real estate that would be required for new desalination plants, and reduced leakage which leads to lower energy consumption.

3. Saved money by extending the lifespan of existing networks, reducing capital expenditures, reducing commercial losses to increase revenues, and deferring investments into alternative solutions (such as treatment, desalination etc.)

4. Improved health from lowering the contamination risk due to bursts and old pipes, and better water quality which prevents waterborne diseases (typhoid, cholera, etc.).

Targets Achieved Around the World

Miya has conducted over 150 successful water efficiency projects around the world, significantly reducing water losses and improving utilities’ financial indicators.

Some key targets include:

Saving 700 million liters of water per day in Manila, Philippines – allowing 2.6 million additional people to connect to the system

Achieving 24/7 service for all residents in Itapevi, Brazil – allowing 3,600 additional households to connect to the system

Locating hundreds of leaks in New Providence, Bahamas – including a single leak that flowed 238,000 million imperial gallons per day of water, enough to supply 6,500 people with water

Saving 50 million m3 of water in Sebokeng, South Africa through pressure management, saving US$20 million

Saving 975,000 kWh/year of energy in York, Canada, reducing CO2 emissions by 263,000 kg annually

– Through a school education and infrastructure project, 123.5 million liters of water were saved a month in schools around São Paulo, Brazil.

More than 450 jobs created for local engineers in the Philippines, trained and certified by Miya experts to lead efficiency work into the future

2014 – Changing the game

GameChangers 500 recognizes Miya as one of the world’s top 500 For-Benefit businesses, honoring them for helping change the game of business from maximizing profit-at-all-cost to maximizing benefit to people and the planet.

Theory of change
A Theory of Change is a method of describing how an organization’s intended impact will be realized; it’s the cause-and-effect logic for how an organization works backwards from its mission to create products, services and other initiatives that create the desired positive impact they intend. A Theory of Change is a common best practice used by Non-profits that is now being widely used by For-profit organizations that define themselves as purpose-first rather than profit-first. The Theory of Change includes metrics the organizations uses to to measure their success and monitor their progress towards creating their intended impact.
Below is a simplified info-graphic of a Theory of Change. To learn more about creating a detailed Theory of Change, click here
Intended impact
the positive impact we intend to create
Our Vision
To ensure an abundance of fresh water
Miya's mission is to optimize water supply in urban water systems worldwide to benefit people, the community and the environment.
Our Strategy
to create the impact we intend
  • Raising Awareness to the Problem
    When people know about the incredible amount of water wasted under our cities, most want to change that situation. Miya works to raise this awareness around the globe.
  • Strategic Outreach to Where Water is Needed
    Miya identifies cities around the world that are struggling the most with lack of water. Developing markets often require a jump forward in basic infrastructure as well as technology implementation.
  • Include the Community in all Projects
    Educational programs and community awareness campaigns are one of the keys to successful efficiency projects with long-term sustainable results. Miya believes that involving the utility and the community is a necessary foundation to increase water supply, especially to urban areas with fewer resources.
  • Localizing Knowledge
    Miya trains, certifies and employs local engineers and uses local contractors for all necessary support work. Through this strategy, Miya works to improve the local economy and include the community in all projects.
  • Building Feasible Financial Models
    Miya works with International Finance Institutions and utilities to help cities locate project financing. Massive efficiency projects require large initial investments that lead to fast returns. This allows utilities to pay off loans in a short time and plan for future CAPEX financing as well.
Impact Measurement
how we measure our progress towards our intended impact

700 million liters

Of water saved per day – enough to supply potable water to 5 million people daily!


People connected to water systems improved by Miya


Jobs created on three continents


Tons in reduced carbon (CO2) emissions

Best practices

Teaching Students to be Water Ambassadors

Miya believes that community involvement is an integral aspect of a successful water efficiency program. In the Bahamas in 2013, Miya donated a pilot water awareness and educational program for 5th graders at the Oakes Field Primary School as part of its 10-year partnership with the Water and Sewerage Corporation…

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Purpose-Driven Culture

Miya was established by Shari Arison in 2008, through Arison Investments, to influence and bring about positive change on a global level, with the vision of ensuring an abundance of fresh water through efficient management of our existing resources. Ms. Arison’s mission statement is to be a catalyst for bringing…

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Save Water, Save Money, and Create Jobs

Miya has conducted over 150 successful water efficiency projects around the world, significantly reducing water losses and improving efficiency. Miya’s projects have proven to save water and save the utilities’ money, improve customer service levels, create local jobs, reduce energy consumption and lower contamination and health risks. For example, Miya…

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Eco-Minded Partners and Suppliers

All of Miya’s technological partners have environmental agendas, checked by Miya to match its own vision of ensuring an abundance of fresh water by optimizing urban water distribution systems worldwide.

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Positive, Healthy Work Environment

Each employee has his/her own office with lots of daylight a view into a main arts area into the city. When Miya upgraded its current facility, employees all received ergonomic chairs, following a workshop a few years ago on proper working posture. Miya also installed bamboo floors in its offices….

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Cut Water Waste

Water is valuable resource, yet more than a third of the world’s drinking water is lost from urban water supply systems. No other industry allows itself to lose 30% of its product and term this acceptable, yet the water industry has done so for years. Imagine that you run a…

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Annual Local Volunteer Work

In the framework of its parent company’s initiative, Good Deeds Day, Miya offices worldwide volunteer with relevant local efforts to improve the lives of the community. Though these projects are concentrated to a particular week in March, Miya Group offices contribute to the community throughout the year, both directly through…

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Focus on Environmental Sustainability

Miya’s overall vision to better utilize our existing water resources to ensure the supply for cities in the future, which will likely be much bigger and more crowded than today, is it’s essential step towards improving the environment. Saving water and reducing urban water losses saves significant amounts of energy,…

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Creating Local Capacity

“They come in, they train locals, they transfer that technology, and then they let them loose. At the end of 10 years, we’ll have a trained work force to continue the work.” – WSC General Manager Glen Laville to the New York Times. Miya’s projects all work based on the…

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Aligning Interests with Clients

Offering partially performance-based contracts, Miya ensures that utilities feel secure with its target-focused approach. The PB framework demonstrates to clients that Miya is focuses on achieving the goals set for a particular city according to its budget and priorities. As elaborated by Bahamas Water and Sewerage Corporation General Manager Glen…

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We look for people who are hard working, reliable and independent, with a passion for ensuring an abundance of fresh water.

To learn more about Miya, visit: http://www.miya-water.com/about-miya/

To learn how you can join our team and help create an abundance of fresh water, visit: http://www.miya-water.com/en/careers

Get in touch with us


International Offices:
Miya Luxemburg Holdings S.a.r.l.

46A. Avenue J.F Kennedy.
L-1855 Luxembourg




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